Nigerian hitmakers, Wizkid,
D’Prince, Timaya and Sean Tizzle have not had their MTN endorsement deals
extended.
The Nigeria’s telecom firm, MTN, has
explained why they won’t be renewing the contract some of its ambassadors.
In a statement signed by MTN’s
General Manager, Consumer Marketing, Richard Iweanogeconfirmed that the stars
won’t be ambassadors of the telecom this year.
‘Although there is a finite number
of brand ambassadors we can have at any point in time, Nigerian artistes can
continue to monetise their intellectual works through our distribution channels
such as the Caller Tunez and Music Plus platforms,’ the statement states.
The statement reads further: ‘As was
originally conceptualised, the ambassador ship will continually evolve to accommodate
new talents and cater for diverse segments. This year, we are using a segmented
approach and there will be ambassadors for each segment of our market. Using
this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN
Ambassadorial family.’
In May 2015, stars including Davido,
Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee
as well as Saka, Osuofia, Mama Geeand others all renewed their contracts with
MTN.
The list of those who won’t be staying with MTNcontains Nigerian pop stars like Wizkid, Sean Tizzle and Timaya.
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